Designing a logo and business card with reversible feature
I created this logo for high performance towel and athletic company tew teg (it spells “get wet” backwards). The towels themselves say “tew teg” on one side and have the reverse of the logo “get wet” on the other side.
I designed the business cards to accompany the logo. The client wanted to make it obvious that tew teg alludes to “get wet,” so on the front of the card we have a colored and embossed “tew teg” in the corner, while the back of the card has uncolored debossed reverse of the logo – which says “get wet” when backwards.
2016
